It’s not easy to predict what the coming year will hold, but it can be a good (and fun) exercise to forecast the trends that will direct the landscape of Paid Search in 2016. To be prepared, you should always look at what is happening in the industry to guide the actions of your company in a way that will keep things fresh and new, and ultimately bring in fresh, new customers. Here are the trends that we at 33 Mile Radius are predicting will dominate in paid search in the coming year.

With the holidays right around the corner and schedules getting busy with family activities, it is important not to lose sight of your business activities – especially if you are an emergency service contractor or water damage contractor. Emergencies and home floods can happen at any time, and unfortunately, just because you may be with your family, doesn’t mean the work stops. It can be difficult to make the decision whether or not to pause your accounts or leave them active,

Negative keywords are, in our opinion, the most important aspect of running a successful paid search campaign, because they help to make sure that your ads appear only to those people who are looking for your particular services. For example, if you sell eyeglasses, you’ll want to make sure that your ads don’t appear for people who are searching for wine glasses. Adding negative keywords gives you an added level of control that can help you increase your ROI and clickthrough rate,

Want to increase your online visibility? Paid search is the quickest and most effective way to make that happen. When you are running and targeting your advertisements there can be a dizzying array of options available, and most of them are quick and easy to sign up for and utilize immediately. The downside to this practice is that these ad services may be quickly overlooked, or worse, set up incorrectly, which can lead to wasted time,