No matter how good you are, you are bound to get a bad review every so often. Many contractors think they need to remove bad reviews, however, this isn’t as easy or effective as they think. Instead, it’s better to overcome bad reviews with an effective review management strategy. These eight steps will help you overcome bad reviews and create more leads and jobs.

Looking for More Leads and Jobs? We Send Exclusive,

Reviews are one of the most effective ways to generate more leads. Unfortunately, the key to getting more reviews isn’t just asking, it’s knowing where to ask your customers to leave a review. We take a look at the best places to ask customers for reviews and outline some of the advantages and disadvantages of each.

Reviews Are One Way to Get More Jobs. Buying Leads is Another Method. Book a Free Demo Now.

With nearly half of consumers looking for businesses with a four-star or better rating, reviews should be one of the cornerstones of your marketing strategy. Reviews build confidence and trust with customers, increase visibility to your company, and are a free source of advertising.

Unfortunately, outside of the food and hospitality industries, most people will only leave a review when something goes wrong. So how do you get more positive reviews for your water damage or disaster mitigation business?

Google recently made changes to their review policy and submissions guidelines and they now prohibit the practice of review-gating. As such, we are releasing an update to our review acquisition system Acquirly in order to comply with Google’s policy changes.

What is Review-Gating and Why is Google Making the Change?

Review-Gating is a practice used by many review generation systems including Acuirly that asks customers about their experience before prompting them to leave a review. Google made changes to their terms of service because they feel that review-gating prevents reviews from being entirely honest and fair.

Google’s new policy requires customers to have an equal opportunity to leave a review, regardless of whether they had a positive or negative experience. We expect Facebook, HomeAdvisor, and the Better Business Bureau will release similar requirements in the near future.

Every business will get a bad review from time to time. However, the way you respond to bad reviews is just as important as the review itself. While you may think defending your business will make you look better, but typically it’s the exact opposite. Some customers may be dissuaded by a few bad reviews, but they will definitely call your competitor if they see you constantly arguing with your customers. You will look much better if your responses show that you value your customer’s business and take their opinions seriously.

How A Water Damage Company Went From 0 To 231 Online Reviews In Under 3 Months

Getting online reviews is not only one of the most important aspects of online marketing in 2017, but the process to get online reviews is also one of the most difficult.

Read it now by clicking here.

Learn How To Get Online Reviews With Acquirly

By working closely with our home service contractors we have been able to help them successfully get more reviews online.

With the right response you can get positive reviews

“The supreme art of war is to subdue the enemy without fighting.”
― Sun Tzu, The Art of War

On the battleground of the internet, it is possible for a business to succeed or fail based solely on their online presence and accessibility. In order to get positive reviews, you must create profiles across many different platforms.

While this can be a huge asset in spreading the word about your business,

Your star rating will not show on GMB unless you have 5 reviews

Google has changed the way that they show reviews in the search results. The recent update changes how reviews are shown to searchers. In the past, the star rating of a business was shown to searchers no matter if the company had 1 or 100 reviews in the search view. However now, unless you have more than 5 reviews your stars will not display.

Yelp reviews are a great way to let everyone know about your business successes. Yelp reviews help millions of people connect to the services they need, and good reviews can definitely result in more sales for your business. When your business has a strong presence on Yelp (and other sites like it), customers are more likely to engage your services. This is because people trust reviews to give them solid advice—in fact, studies have shown that people trust online reviews just as much as they would trust a recommendation from a person they actually know.

Online Reviews Are Tough To Get

There’s a big difference between doing something and doing something the right way. For example, if you’re cooking a meal from scratch, you (hopefully) don’t just toss all of the ingredients in at the same time and hope for the best.

Instead, you probably follow a predetermined set of instructions that will guide you through the process and leave you with a delicious meal as the end result.